WHAT TO DO WHEN SEEING WHOLE GENERATIONS STRUGGLING IN LIFE, WHILE HEARING COMPETENT SOLUTIONS DAILY AT WORK, YET NOTHING CHANGES?

On a Mission to Empower Competent Ideas to Move Meaningfully

FROM MARKETING TO MEANINGFUL

Umo was founded 2017 as marketing agency in Germany gradually expanding toward Asia.

After being increasingly internationally exposed to generations with depression who long for ideas and guidance, it stood out that the distribution of intellectual solutions is hugely out of balance.

Circling ideas were rarely competent nor life-improving enough, while competent ideas, were rarely communicated impactful enough.

It got clear that something needs to change. Equipped with techniques of communication it was then, when Umo decided to change itself.
From Marketing to Meaningful.

Umo’s VALUES

To ensure we stay on the right path, we invested a lot of time in defining our core values. They are our backbone and guide us in our decision-making regarding what we do, with whom we work, and what we support.

  • We stand behind what we do with transparency and honesty, even if it’s not beneficial in the short term. But as the German proverb says:
    ”Lügen haben kurze Beine.” (Lies have short legs.)
    So, we count on “long legs”, and believe if honesty kills a deal, it’s not a deal worth having and building on.

  • We make people’s lives better. Period.
    This is our organization’s justification to exist. Every effort is supposed to support this and not the other way around.

  • We pay attention to what we do and do it for a purpose we believe in. Our WHY is the compass, our impact our metrics.

Do our values match with yours?

WHO’S BEHIND?

At Umo we work project wise together with many independent talents. Get to know our core family: